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Library collection of textbooks used in courses at Wageningen University

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Analyzing sensory data with R [Monograph]
Lê, S. \ Worch, T. \ 2015
R (Computer program language) - Sensory evaluation Data processing

Used in course: MCB-32806 Advanced Sensory Methods and Sensometrics
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Business : een inleiding tot de bedrijfskunde [Monograph] - Vierde editie
Bovée, Courtland L. \ Thill, John V. \ Brouwer, Danny \ Vooren, Eduard \ 2010

Used in course: MCB-11805 Introduction to Management and Consumer Studies
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Business : een inleiding tot de bedrijfskunde [Monograph]
Bovée, C.L. \ Thill, J.V. \ Brouwer, D. \ Vries, J. de \ Dispa, J. \ cop. 2010
business administration - business management - entrepreneurship

Bedrijfskundige inzichten zijn continu aan vernieuwing onderhevig. Business, een inleiding tot de bedrijfskunde geeft een overzicht van zowel de beproefde fundamenten als van de nieuwste inzichten uit de praktijk. Bedrijfskundige basisprincipes en strategieën en hun toepassingen worden belicht vanuit verschillende vakgebieden waaronder management, economie, recht en human resource management. Door deze multidisciplinaire insteek krijgt de student de benodigde brede kijk op bedrijfskunde. In Business, een inleiding tot de bedrijfskunde staat de praktijk centraal. De student leert probleemstukken beschrijven, analyseren en oplossen aan de hand van nationale en internationale cases en actuele voorbeelden over onder andere Apple, Starbucks en Bol.com. Ieder hoofdstuk bevat oefeningen, leerdoelen, definities van begrippen en er zijn verschillende terugkerende rubrieken zoals ‘De persoonlijke relevantie’ en ‘Leren van zakelijke uitglijders’.


Used in course: MCB-11306 Introduction to Management and Consumer Studies
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Consumer behaviour : a European perspective [Monograph] - 5th ed
Solomon, M. \ 2013
consumer behaviour - consumers - europe - textbooks

This book provides an introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.


Used in course: MCB-20806 Principles of Consumer Studies
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Essential guide to marketing planning [Monograph] - 2nd ed
Burk Wood, M. \ 2010
market planning - marketing policy - marketing - planning

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.


Used in course: MCB-31806 Strategy and Models
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Marketing research [Monograph] - 10th ed., international student version
Aaker, D.A. \ cop. 2011
market research - marketing - market surveys - textbooks

This book offers an approach toward communicating the intricacies of this field and its usefulness to the marketing organization.This new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more


Used in course: MCB-30306 Consumer Behaviour: Concepts and Research Methods
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Marketing research [Monograph] - 9th edCompanion website
Aaker, D.A. \ Kumar, V. \ Day, G.S. \ cop. 2007
market research - marketing - market surveys - textbooks

This new edition brings to the forefront the relevance of marketing intelligence and the power of the Internet in marketing research applications. The book focuses on the recent trends in marketing intelligence and explains how its various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship. Readers will then learn how to apply the research to business strategies in order to win the customers' share of purchases.· The Nature and Scope of Marketing Research· Data Collection· Data Analysis· Special Topics in Data Analysis· Applications of Marketing Intelligence


Used in course: MCB-30306 Consumer Behaviour: Concepts and Research Methods
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Principles of marketing [Monograph] - 6th European ed
Kotler, P. \ 2013
marketing - management - markets - market competition - globalization - europe - textbooks

The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The sixth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. You will find revised coverage of the rapidly changing nature of customer relationships with companies and brands and new material on the continuing trend toward two-way interactions between customers and brands, including such topics as customer-managed relationships, crowd sourcing, and consumer-generated marketing. New material throughout the sixth edition highlights the increasing importance of sustainable marketing and expanded discussions of new marketing technologies. This edition continues its emphasis on measuring and managing return on marketing and revised and expanded coverage of the developments in the fast-changing areas of integrated marketing communications and direct and online marketing.


Used in course: MCB-31806 Strategy and Models
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Principles of marketing engineering [Monograph]Table of contents - first chapter
Lilien, G.L. \ Rangaswamy, A. \ De Bruyn, A. \ cop. 2007
marketing - supply response - trade marks

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). The authors offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.


Used in course: MCB-31806 Strategy and Models
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Sociale psychologie [Monograph] - 3e herz. dr
Vonk, R. \ cop. 2013
psychology - motivation - human behaviour - social psychology - textbooks

Sociale psychologie bevat een breed spectrum aan verschillende onderwerpen en verschillende toepassingsgebieden. Naast de belangrijkste – klassieke en recente – theorieën en experimenten, wordt in dit boek ruim aandacht besteed aan situaties uit het dagelijks leven of uit de actualiteit die de theorie illustreren en verhelderen. Deze herziene editie geeft daardoor niet alleen een up-to-date overzicht van wetenschappelijke inzichten, maar is ook prettig leesbaar en toepasbaar, bijvoorbeeld op de werkvloer. Wat is er nieuw in de 3e editie van Sociale Psychologie? • De meest recente bevindingen en ontwikkelingen zijn verwerkt in de beschrijvingen van theorieën en onderzoeksresultaten;• De sprekende voorbeelden zijn, door het hele boek, aangepast aan de actualiteiten; • Het methoden-hoofdstuk (voorheen hoofdstuk 2) is vervallen; uitleg over methoden is, waar nodig verwerkt in de andere hoofdstukken.


Used in course: MCB-10806 Social Psychology
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The theory and practice of futures markets [Monograph]
Leuthold, R.M. \ Junkus, J.C. \ Cordier, J.E. \ 1989
futures trading - forward trading - trading - markets - prices - commodities - market regulations

The theory and practice of futures markets is an introductory text about commodity and financial futures and options markets. It is designed both to provide a general introduction to the theory of pricing and risk management in futures and to discuss the problems and issues involved in the application of this theory to particular types of futures contracts.


Used in course: MCB-51403 Capita Selecta Commodity Futures & Options
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