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Analysis for marketing planning [Monograph] - 7th ed
Lehmann, D.R. \ Winer, R.S. \ 2008
marketing policy - market competition - market planning - textbooks

"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors. Table of contents: 1. Marketing planning. 2. Defining the competitive set. 3. Industry analysis. 4. Competitor analysis. 5. Customer analysis. 6. Market potential and sales forecasting. 7. Developing marketing strategy. Index.


Used in course: MST-21306 Advanced Management and Marketing
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Business research methods [Monograph] - 3rd ed
Bryman, A. \ Bell, E. \ cop. 2011
businesses - management - research - methodology - quantitative methods - qualitative methods - textbooks

Business Research Methods, Third Edition, is a practical and comprehensive guide for business and management students embarking on research projects. The authors, along with students and supervisors, draw on their own experiences so that students can take note of real-world professional tips for success and avoid making common mistakes. Each chapter is filled with examples that provide context for the theories and concepts being discussed. In addition, "Student Experience" features offer helpful advice on successful research strategies and potential pitfalls. NEW TO THIS EDITION: * "Supervisor Experience" features that offer supervisors' perspectives on the research process and provide helpful tips for successful projects * Additional practical coverage, with expanded content on planning a research project, forming research questions, reviewing literature, and writing up research * Expanded discussions of ethics and of language in qualitative research * A substantially revised chapter on Internet research methods * Increased cross-referencing that more effectively demonstrates how various topics are linked A Companion Website offers resources for both students and instructors


Used in course: MST-31306 Advanced Business Strategy/Case Studies Management
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Cases to accompany contemporary strategy analysis [Monograph] - 6th edCompanion website
Grant, R.M. \ 2008
management - planning - analysis - decision making - organizations - policy - market competition - businesses

The latest edition of the popular casebook Cases to Accompany Contemporary Strategy Analysis has been especially written to complement the textbook Contemporary Strategy Analysis by illustrating the key strategic management concepts and frameworks. Each case is designed to enable students to apply particular concepts and techniques of strategy analysis.


Used in course: MST-21306 Advanced Management and Marketing; MST-31306 Advanced Business Strategy/Case Studies Management
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Contemporary strategy analysis [Monograph] - 6th edCompanion website
Grant, R.M. \ 2008
management - planning - analysis - organizations - policy - market competition - businesses

Thoroughly revised and updated, the Sixth Edition of Contemporary Strategy Analysis: •Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these •Features a new two-colour design throughout with high-spec artwork •Includes thorough coverage of internet-based strategies and fresh examples of resource-based competitive advantage •Contains additional case illustrations in every chapter and new self-study questions


Used in course: MST-21306 Advanced Management and Marketing; MST-31306 Advanced Business Strategy/Case Studies Management
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Cradle to cradle : remaking the way we make things [Monograph]
McDonough, W. \ Braungart, M. \ 2009
cradle to cradle - life cycle assessment - recycling - waste management

Nowadays, most of us recycle, but what about industry, where the real damage is done? Th authors challenge the notion that human industry must damage the world. Instead, they look to nature and find a production system which mimics nature's model to our commercial and environmental advantage, a system in which waste equals food.


Used in course: ETE-34306 Energy, Water, and Waste Cycles in the Built Environment; MST-33806 Closed-Cycle Design
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Designing a research project [Monograph] - 2nd ed. / [rev. and ed. by M.J. Mellion]
Verschuren, Piet \ Doorewaard, Hans \ Poper, R. \ Mellion, M.J. \ 2010
research projects - scientific research - organization of research - research - design

The prime purpose of this book is teaching graduate students and doctoral candidates to develop an effective research design. A second, derived objective is to assist them in designing their own qualification research. In this book, insights, guiding principles and methodologies are presented for developing a research design. No particular knowledge for studying this book is required. On the basis of many examples, the reader is gradually introduced into the creative process of designing. At the conclusion of each chapter, a step-by-step plan of action is presented, which should be followed when designing a research project. Now in its second edition, this book includes several important adjustments, moderations and additional sections. The authors extended the presentation of the intervention, and the elaboration of the set of practice-oriented research types which are based upon the distinct phases of the intervention cycle. In addition, the technique of unraveling key concepts is further specified. Numerous examples have been updated and even more examples have been added in order to present the reader with a wide variety of examples from many different social sciences. An extended series of assignments has been included in the book, offering the reader multiple opportunities to test their knowledge and to practice their skills in designing a research project. The Appendix covers a thorough discussion concerning designing conceptual (causal) models.


Used in course: MST-31306 Advanced Business Strategy/Case Studies Management; ENP-39806 Marine Governance
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Doing your business research project [Monograph]
Beech, John G.. \ 2015
Business Research - Dissertations, Academic Authorship

"Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end."--Publisher's website.


Used in course: MST-31306 Advanced Business Research (ABR)
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Economic analysis in health care [Monograph] - 2nd edCompanion website
Morris, S. \ 2012
economic analysis - public health - health care costs - health insurance - welfare economics

Economic Analysis in Health Care, Second Edition is intended as a core textbook for advanced undergraduate and postgraduate students of health economics. The authors provide comprehensive coverage of the field of economics in health care and the evaluation of health care technologies. This edition has been fully revised with up-to-date case studies from the UK, Europe and the Rest of the World. It includes a new chapter on health care labour markets and contains new material integrated throughout the text on the economics of public health. •Adopts an international perspective towards topics in health economics •Creates a useful balance of theoretical treatment and practical application throughout the book •Focuses on both market-related and economic evaluation aspects of health economics


Used in course: MST-32806 Management and Economics of Health Care and Public Health; ECH-11806 Economics of Health and Care
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Entrepreneurship and small firms [Monograph] - 6th edTable of contents
Deakins, D. \ Freel, M.S. \ cop. 2012
entrepreneurship - small businesses - textbooks

This 6th edition provides a comprehensive analysis of entrepreneurship by integrating academic theory with the day-to-day realities that entrepreneurs may encounter. This edition contains the latest research developments as well as practical assignments, examples, and real-life case studies throughout the text to reinforce the learning process.


Used in course: MST-35306 Principles of Entrepreneurship
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Exploring corporate strategy : text & cases [Monograph] - 8th edCompanion website
Johnson, G. \ Scholes, K. \ Whittington, R. \ 2008
organizations - theory - management - textbooks - business management

Among the most valuable features and aids to learning in the book are: --- Balance of theory and practical issues within the strategic process, with a strong research basis --- Mixture of short and long cases with wide geographical and sector coverage, which allow greater flexibility for instructors --- “Key Debates” focus on areas of current academic research --- Critical commentaries encourage the reader to examine different strategic perspectives --- Exemplary teaching and learning package saves lecturers time and helps students learn --- The text includes access to a companion website, which provides: --- For Instructors: teaching manual with case notes, PowerPoint slides, additional classic cases from previous editions, a testbank --- For Students: self-assessment questions, audio guides, weblinks, a glossary and revision “flashcards”.


Used in course: MST-31306 Advanced Business Strategy/Case Studies Management; MST-21306 Advanced Management and Marketing
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Exploring innovation [Monograph] - 3rd ed.
Smith, David \ 2015
Industrial management - Technological innovations Management

Used in course: MST-30306 Technology, Innovation and Strategy
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Fundamentals of management : management myths debunked [Monograph] - Tenth edition /Stephen P. Robbins, David A. Decenzo, Mary Coulter.
Robbins, Stephen P.. \ DeCenzo, David A.. \ Coulter, Mary K.. \ 2017
Management - Management

Used in course: MST-24306 Management and Marketing
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Fundamentals of strategy [Monograph] - Fourth edition.
Johnson, Gerry \ 2018
Strategic planning - Business planning - Strategic planning

Used in course: MST-21306 Advanced Management and Marketing
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Healthcare management [Monograph] - Third edition.
Walshe, Kieran \ Smith, Judith \ 2016
Health services administration

Used in course: MST-32806 Management and Economics of Health Care and Public Health
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Interdisciplinary research : process and theory [Monograph] - 2nd ed
Repko, A.F. \ cop. 2012
interdisciplinary research - research projects - social sciences - research - textbooks - natural sciences - humanities - science - scientific research

Used in course: MST-52806 Evidence-Based Facility Management
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Introduction to management [Monograph] - 10th edTable of contents - Companion website
Schermerhorn, J.R. \ cop. 2010
management - entrepreneurship - leadership - textbooks

Today's students are tomorrow's leaders and managers. They are the hope of the 21st century. Just as the workplace in this new century will be vastly different from today's, so too must our teaching and learning environments be different from days gone by. Management 10/e introduces the essentials of management as they apply within the contemporary work environment. The subject matter is carefully chosen to meet AACSB accreditation guidelines while still allowing extensive flexibility to fit various course designs and class sizes. There are many new things to look for in this edition. Along with updates of core material, Management 10/e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.


Used in course: MST-24306 Management and Marketing
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Learning for action : a short definitive account of soft systems methodology and its use for practitioner, teachers and students [Monograph]
Checkland, P. \ Poulter, J. \ cop. 2006
information systems - information processing - systems analysis - systems approach - problem solving - problem analysis - methodology - applications

The approach to tackling messy real-life situations known as Soft Systems Methodology (SSM) was developed in a 30-year programme of action research led by Peter Checkland. The approach is now used and taught around the world, and its development has been described in depth in four books published between 1981 and 1999, which are now regarded as classics in the field. "Learning for Action" first provides an overview of SSM and its use, then gives a detailed account of the techniques used within it. It also crisply summarizes many accounts of SSM in action in real situations in both private and public sectors, using the pattern: the situation; the use of SSM; outcomes, with references given to more detailed accounts. Also covered are the craft skills which practitioners develop, the theory underlying SSM, and the fundamental shift in thinking away from the systems approaches of the 1960s which its development signalled - namely the transition from 'hard' to 'soft' systems thinking.


Used in course: MST-31806 Facility Management in Action
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Managing innovation : integrating technological, market and organizational change [Monograph] - 4th edCompanion website
Tidd, J. \ Bessant, J. \ 2009
management - innovations - technology - organizations - change - industry

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features - Research Notes and Views from the Front Line - to incorporate more real life case material into the book. The strong evidence-based and practical approach makes this a must-read for anyone studying or working within innovation.


Used in course: MST-31806 Facility Management Innovation
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Marketing management [Monograph] - 15, Global edition
Kotler, P. \ Keller, K.L. \ [2016]
Marketing Management

Used in course: MST-24306 Management and Marketing
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Marketing models [Monograph] - International ed
Iacobucci, D. \ 2012
marketing - mathematical models - multivariate analysis - statistical analysis - textbooks

One of the larger challenges of understanding modeling is the issue of balancing quantitative skill sets with qualitative concepts. It requires your familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods. - See more at: http://www.cengagebrain.co.uk/shop/en/GB/storefront/emea?cmd=CLHeaderSearch&fieldValue=978-1-133-58810-8#sthash.np25W0vr.dpuf


Used in course: MST-21306 Advanced Management and Marketing
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