PhD theses

All Wageningen University PhD theses

  • external user (warningwarning)
  • Log in as
  • language uk
  • About

    Wageningen PhD theses


    This database contains bibliographic descriptions of all Wageningen University PhD theses from 1920 onwards. It is updated on a daily basis by WUR Library.

    Author abstracts and/or summaries are added to all descriptions. A link to the full text dissertation is added to the bibliographic description. In a few cases, no electronic version is available, mostly because of copyright issues.

    Hard copies of all theses are available for loan at WUR Library. To request them, click the link Request this publication in the full record presentation. This is a fee based service.

    mail icon WUR Library, 9 july 2012

     

Record number 564659
Title The corporate image concept : a strategic approach
show extra info.
[by] M.F. Vos
Author(s) Vos, M.F.
Publisher [S.l.] : Vos
Publication year 1992
Description 199 p.
Description 1 online resource (199 p.)
Notes Proefschrift Wageningen
ISBN 9090052267
Tutors Woerkum, Dr. C.M.J. van ; Meiden, Dr. A. van der
Graduation date 1992-09-15
Dissertation no. 1529
Author abstract show abstract

Following a clarification of the concept of corporate image using the available literature as a basis, the process of image-formation and the nature of the influence of corporate image on behaviour are explored. The relationship with corporate identity is then discussed. This exploration leads us to considerations on corporate image policy and recommendations relating to methods of measurement.

The core of the publication consists of the Corporate Image Concept, developed to provide a framework of ideas in the structuring of corporate image policy for public relations managers, public relations consultants and advice bureaus. Finally, a trial is set up to test the constructed Corporate Image Concept in Dutch universities, leading to the formulation of general conclusions.

Online full textINTERNET
On paper Get the document, find related information or use other SFX services
Keyword(s) organizations / theory / management / administration / enterprises / economics / businesses / farm management / public relations / public opinion / business management
Categories Management studies, Business Administration, Organizational Science (General) / Public Relations
Publication type PhD thesis
Language English
Comments
There are no comments yet. You can post the first one!
Post a comment
 

To support researchers to publish their research Open Access, deals have been negotiated with various publishers. Depending on the deal, a discount is provided for the author on the Article Processing Charges that need to be paid by the author to publish an article Open Access. A discount of 100% means that (after approval) the author does not have to pay Article Processing Charges.

For the approval of an Open Access deal for an article, the corresponding author of this article must be affiliated with Wageningen University & Research.

Please log in to use this service. Login as Wageningen University & Research user or guest user in upper right hand corner of this page.