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Record number 18129
Title Marketing decision support systemen in Nederlandse bedrijven.
Author(s) Campen, P.A.F.M. van; Huizingh, K.R.E.; Oude Ophuis, P.A.M.; Wierenga, B.
Source Tijdschrift voor Marketing 26 (1992)5. - ISSN 0165-1439 - p. 28 - 38.
Department(s) Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 1992
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