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Record number 30357
Title An investigation into the joint effects of trust and dependence on relationship commitment.
Author(s) Geyskens, I.; Steenkamp, J.B.E.M.
Source In: Marketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC, Cergy-Pontoise / Bergadaà, M., - p. 351 - 371.
Department(s) Marketing and Consumer Behaviour
Publication type Contribution in proceedings
Publication year 1995
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