Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 318346
Title OPIUM : a new integrated approach for opportunity identification in new product development
Author(s) Kleef, P.W. van; Trijp, J.C.M. van; Lans, I.A.C.M. van der
Source In: Proceedings of the 31st European Marketing Academy Conference, Braga, Portugal, 28-31 May 2002 / M. Farhangmehr. - Braga, Portugal : University of Minho, 2002
Department(s) Marketing and Consumer Behaviour
Publication type Contribution in proceedings
Publication year 2002
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