Staff Publications

  • external user (warningwarning)
  • Log in as
  • language uk
Record number 319521
Title The Role of Schema Salience in ad processing and Evaluation
Author(s) Antonides, G.; Loef, J.; Raaij, W.F. van
Source Unknown Publisher - 45 p.
Department(s) Economics of Consumers and Households Group
Publication type Scientific report
Publication year 2002
There are no comments yet. You can post the first one!
Post a comment
Please log in to use this service. Login as Wageningen University & Research user or guest user in upper right hand corner of this page.