Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 319971
Title A model for the distribution channels planning process
Author(s) Neves, M.F.; Zuurbier, P.; Campomar, M.C.
Source Journal of business & industrial marketing 16 (2001)7. - ISSN 0885-8624 - p. 518 - 539.
DOI https://doi.org/10.1108/08858620110408757
Department(s) Management Studies
MGS
Publication type Refereed Article in a scientific journal
Publication year 2001
Abstract Research of existing literature reveals some models (sequence of steps) for companies that want to plan distribution channels. None of these models uses strong contributions from transaction cost economics, bringing a possibility to elaborate on a "distribution channels planning model", with these contributions and organizing the steps according to a sequence that would be useful for companies when reviewing the distribution process. This sequence was refined through in-depth interviews with companies. Presents the final version of our model incorporating the results from the interviews.
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