Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 322103
Title Consumer perception of wild and farmed cod and the effect of different information conditions
Author(s) Kole, A.; Schelvis-Smit, A.A.M.; Veldman, M.; Luten, J.B.
Source IJmuiden : RIVO (RIVO report C047/03) - 34
Department(s) Netherlands Institute for Fisheries Research
Publication type Scientific report
Publication year 2003
Keyword(s) kabeljauw - consumentengedrag - consumentenonderzoeken - consumenteninformatie - wilde dieren - gekweekte producten - viskwekerijen - cod - consumer behaviour - consumer surveys - consumer information - wild animals - cultured products - fish farms
Categories Consumer Studies (General) / Fish and Fish Products
Abstract The influence of product information on the consumer perception of fillets of wild and farmed cod was examined in a real in-home environment, in order to establish the external validity of these influences. Main effects in this study were observed for information about product type and for price. In contrast to the uninformed condition, cod that was believed to be farmed was judged less favourable compared to cod that was believed to be captured in the wild. Higher priced cod was generally rated more favourable than the lower priced cod. Extra (positive) information about fish farming showed no additional effect on product judgment, nor did catching date, shelf life information of the quality control. Interaction effects of information with product perception prove to be robust. Even in a real life household situation there are significant interactions. Apparently, farming of fish is associated with less favourable characteristics and perceived as such, which has to be taken into account in the market focus.|
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