Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 342088
Title Determining the Causality Between Retail Price and Consumer Demand in a Linear Function when Demand-Shift Variables are Missing but Wholesale Prices are Available
Author(s) Kuiper, W.E.; Meulenberg, M.T.G.
Source Agribusiness 21 (2005)2. - ISSN 0742-4477 - p. 167 - 176.
Department(s) Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2005
Abstract A test procedure is proposed to test for the simultaneous nature of the relationship between price and quantity with respect to consumer demand of fresh products at the level of an individual retail chain. It is argued in the literature that, on the sector level, inverse demand systems in which quantities are exogenous and prices are the dependent variables are better able to describe consumer demand behavior in case of perishable products whose quantities may be treated as fully price inelastic in the short run. Nevertheless, applying our test procedure to six fresh vegetable products sold by a Dutch supermarket chain reveals that consumer demand for fresh products is better described by a simultaneous price-quantity relationship.
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