Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 349125
Title Why preferences change: Beliefs become more salient through provided (genomics) information
Author(s) Heuvel, T. van den; Trijp, J.C.M. van; Gremmen, H.G.J.; Renes, R.J.; Woerkum, C.M.J. van
Source Appetite 47 (2006)3. - ISSN 0195-6663 - p. 343 - 351.
Department(s) Marketing and Consumer Behaviour
Applied Philosophy Group
Communication Science
Publication type Refereed Article in a scientific journal
Publication year 2006
Keyword(s) genetically-modified foods - public-attitudes - choice - acceptance - knowledge - consumers - products - liking - issues
Abstract Information regarding the method of production of food products influences the decision-making process of consumers. The aim of this study is investigate to what extent information about genomics biases consumer decision making. We investigate the exact source of the biasing nature by separating the effect on consumer beliefs and the salience of those beliefs. The effect of information is tested through an information condition concerning two breeding methods, namely classical breeding and breeding enabled by genomics. The results show that consumer preferences are influenced by the information on production technology. More specifically, the consumer preferences change because consumers alter the salience of their beliefs towards the product.
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