Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 351383
Title Linking product offering to consumer needs: inclusion of credence attributes and the influences of product features
Author(s) Heuvel, T. van den; Trijp, J.C.M. van; Woerkum, C.M.J. van; Renes, R.J.; Gremmen, H.G.J.
Source Food Quality and Preference 18 (2007)2. - ISSN 0950-3293 - p. 296 - 304.
Department(s) Marketing and Consumer Behaviour
Communication Science
Applied Philosophy Group
Publication type Refereed Article in a scientific journal
Publication year 2007
Keyword(s) quality guidance - perception - information - tomatoes - sets - meat
Abstract The Quality Guidance Model was extended beyond sensory properties to include credence motivations like healthiness, environmental friendliness, naturalness, and safety. This Extended Quality Guidance Model was built and tested to explain consumer preferences from consumer perceptions, expert sensory judgments, and metabolite features of tomatoes. The different type of features (sensory, technical, and consumer perceptions) made it possible to explore the actionability of the features in predicting consumer preferences both in-store and upon consumption.
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