Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 352683
Title Corporate moral responsibility
Author(s) Brom, F.W.A.; Bakker, H.C.M. de; Deblonde, M.K.; Graaff, R.P.M. de
Source Den Haag : LEI - 45
Department(s) Animal Breeding and Genetics
LEI Consumer & behaviour
LEI Consument and Behaviour
LEI Regional economy & land use
LEI Regional economy & land use
Publication type Scientific report
Publication year 2006
Keyword(s) voedselketens - maatschappelijk verantwoord ondernemen - communicatie - communicatievaardigheden - dierenwelzijn - food chains - corporate social responsibility - communication - communication skills - animal welfare
Categories Communication Processes / Food Industry / Foods, Beverages
Abstract In the last decennia economic enterprises in the food chain have increasingly been confronted with concerns of different stakeholders, such as consumers, governments, pressure groups and others, related to technological innovations and modern biotechnologies. As a consequence, a growing number of corporations became involved in corporate social responsibility (CSR). Our principal aim is to stimulate and facilitate food chain value communication within the broader context of CSR. For that purpose we have developed the Corporate Moral Responsibility-kit (CoMoRe-kit). This CoMoRe-kit is built on the idea that food chain value communication consists of three different dimensions that are usually intertwined with each other. For these 3 dimensions we developed 7 tools, which can be used in 5 different phases of the communication.
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