Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 355966
Title Greek Co-ops' Re-Engineering: Exploring the Influences among Organizational Attributes, Strategic Attributes, and Performance
Author(s) Benos, T.; Kalogeras, N.; Verhees, F.J.H.M.
Department(s) Marketing and Consumer Behaviour
Publication type Contribution in proceedings
Publication year 2007
Abstract Abstract We develop an actual classification entailing traditional vs. reengineered cooperative organizational attributes. Using this classification, we conceptualize and empirically investigate three types of relationships: a) organizational (i.e., collective ownership, control and cost/benefit allocation) and strategic (i.e., entrepreneurial- , market- , and brand-orientation) attributes¿ influence on performance on performance; b) organizational attributes¿ influence on market orientation; and c) influences among strategic attributes. With data from 108 CEOs of marketing coops in Greece, we explore that strategic attributes have a much greater direct influence on performance than most of the organizational attributes have. The results also suggest positive influences among strategic attributes. Keywords: cooperatives, attributes, organizational, strategic, performance, Greece
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