Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 357106
Title Consumer understanding of nutrition and health claims: sources of evidence
Author(s) Leathwood, P.D.; Richardson, D.P.; Straeter, P.; Todd, P.M.; Trijp, J.C.M. van
Source British Journal of Nutrition 98 (2007)3. - ISSN 0007-1145 - p. 474 - 484.
Department(s) Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2007
Keyword(s) nutrient-content - labeling regulations - qualitative methods - functional foods - facts panel - information - perceptions - choice - anthropology - knowledge
Abstract Provided that they are scientifically substantiated, nutrition and health (NH) claims linked to food products can help consumers make well-informed food choices. The new European legislation on NH claims made on foods entered into force on 19 January 2007. The law sets out conditions for their use, establishes a system for their scientific evaluation, and will create European lists of authorised claims. An important aspect of this proposed legislation is that it states, in article 5.2, `the use of nutrition and health claims shall only be permitted if the average consumer can be expected to understand the beneficial effects expressed in the claim¿. The present review examines consumer understanding of NH claims from a consumer science perspective. It focuses on the type of data and information that could be needed to provide evidence that the average consumer adequately understands a particular NH claim. After exploring several different methodologies, it proposes a case-specific approach using a stepwise procedure for assessing consumer understanding of a NH claim. Key Words: Nutrition and health claims; Consumer understanding; Claim methodology; Legislation
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