Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 360035
Title Creativity, planning and organizational change
Author(s) Woerkum, C.M.J. van; Aarts, M.N.C.; Grip, K. de
Source Journal of Organizational Change Management 20 (2007)6. - ISSN 0953-4814 - p. 847 - 865.
Department(s) Communication Science
Publication type Refereed Article in a scientific journal
Publication year 2007
Keyword(s) spirituality - work
Abstract Purpose ¿ The purpose of this paper is to reflect on the relationship between creativity and planning perspectives. Design/methodology/approach ¿ Creativity is considered to be the source of new and competitive ideas through which an organization positions itself in its environment. A distinction is made between means-end planning and emerging alternative approaches to planning. It is argued that in means-end planning schemes creativity is predominantly a problem solving activity seeking to find an ideal mix of instruments to meet a clearly stated goal. Findings ¿ Demonstrates that creativity can be much more if other perspectives on planning are accepted. A broadened concept of creativity is presented, pointing to strategic devices that promote and facilitate creativity in an organization. Originality/value ¿ Is of value by stressing that ¿being creative¿ should be a part of an organization's everyday experiences, a component of normal meetings, and a reality for all members of an organization.
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