Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 362015
Title Improving Income Positions of Primary Producers in International Marketing Channels: The Lake Victoria-EU Nile Perch Case
Author(s) Kambewa, E.; Ingenbleek, P.T.M.; Tilburg, A. van
Source Journal of Macromarketing 28 (2008)1. - ISSN 0276-1467 - p. 53 - 67.
Department(s) Marketing and Consumer Behaviour
LEI Consumer & behaviour
LEI Consument and Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2008
Abstract Although fair distribution of incomes within marketing channels and systems receives increasing attention in companies¿ corporate social responsibility policies, the marketing literature offers few insights that may be helpful to initiate projects that improve incomes of primary producers in mainstream marketing channels. This article deals with the question of how projects that aim at increasing primary producers¿ incomes can be initiated in mainstream marketing channels: Who is the channel member that is best suited to take initiative, and why should it be this partner? The study analyzes problems at primary levels of a fresh fish channel from East Africa to the European Union, and it examines from downstream whether channel partners are aware of the problems and how responsible they feel for them, and it assesses their willingness to take action. Propositions on the initiation of projects that improve primary producers¿ incomes are developed and implications are discussed. Keywords: sustainability; distributive justice; marketing channels; case study research
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