Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 363613
Title Does Traditional Guanxi Matter for Smallholders in Modern Markets? A Structural Equation Modeling
Author(s) Lu Hualiang, ; Trienekens, J.H.; Omta, S.W.F.
Event 17th Annual World Food and Agribusiness Symposium, Parma, Italy, 2007-06-23/2007-06-24
Department(s) MGS
Management Studies
Publication type Contribution in proceedings
Publication year 2007
Abstract The aim of this study is to investigate the role smallholders¿ personal relationships on their market behavior in China. A survey with 167 vegetable farmers showed that guanxi networks have significant effects on interpersonal trust and transaction specific investments for smallholders. Guanxi networks also help smallholders to get access to modern high-value market outlets (such as supermarkets and international markets) and encourage relationshipbased transactions. Furthermore, smallholders¿ high-value market participation will be further enhanced by trust buyer-seller relationships. Integrated buyer-seller relationships increase the contracts application in vegetables business in China.
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