Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 365104
Title Individualism and Collectivism in Trade Agents
Author(s) Hofstede, G.J.; Jonker, C.M.; Verwaart, D.
Source In: Lectures Notes in Artificial Intelligence / Chmielewski, E., Berlin : Springer (Lecture Notes in Computer Science 5027) - ISBN 9783540690450 - p. 492 - 501.
Department(s) Information Technology
LEI Data
Publication type Peer reviewed book chapter
Publication year 2008
Abstract Agent-Based Modeling can contribute to the understanding of international trade processes. Models for the effects of culture and cultural differences on agent behavior are required for realistic agent-based simulation of international trade. This paper makes a step toward modeling of culture in agents. The focus is one of the five dimensions of culture according to Hofstede: individualism versus collectivism. The paper presents an analysis based on social science literature about national cultures. For cultural differentiation of agent behavior, rules are formulated for individualist versus collectivist agent behavior with respect to negotiations, cooperation or defection in the delivery phase of transactions, trade partner selection, and trust. Example computations demonstrate the feasibility in multi-agent simulations.
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