Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 366248
Title Strategic transparency between food chain and society: cultural perspective images on the future of farmed salmon
Author(s) Vellema, S.; Loorbach, D.; Notten, P. van
Source Production Planning & Control 17 (2006)6. - ISSN 0953-7287 - p. 624 - 632.
Department(s) Technology and Agrarian Development
Publication type Refereed Article in a scientific journal
Publication year 2006
Keyword(s) uncertainty
Abstract This paper describes a participatory foresight method developed and tested by the authors. The method of cultural perspective images, rooted in grid-group of cultural theory, was used in an experimental dialogue among companies and a selection of other stakeholders directly or indirectly involved in the food chain of farmed salmon. The method is used to map different future outlooks based on distinct worldviews and management styles present in the food chain and its social environment. Drawing cultural perspective images helps to foresee when cultural perspectives are commensurable or not. Its use also supports efforts to define a shared future beyond the immediate concerns of competition and cost pressures and to enhance strategic transparency between the cultures in food chains and society.
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