Staff Publications

Staff Publications

  • external user (warningwarning)
  • Log in as
  • language uk
  • About

    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 366945
Title Staying connected: the communication between organizations and their environment
Author(s) Woerkum, C.M.J. van; Aarts, M.N.C.
Source Corporate communications : an international journal 13 (2008)2. - ISSN 1356-3289 - p. 197 - 211.
Department(s) Communication Science
Publication type Refereed Article in a scientific journal
Publication year 2008
Abstract Purpose

– The purpose of this paper is to systematically explore the basic ideas of what organizations should do to get “in tune” with the environment they depend on.


– Literature was selected and studied in the domain of corporate communication, interactive modalities, and negotiation, and related to communication‐management of organizations.


– The paper offers a well‐considered and structural overview of different communication tasks, how they are related, and how they can be managed coherently using the state‐of‐the‐art perspectives on effective communication.

Practical implications

– The paper provides a model that gives a better insight into the range of activities a communications manager has to deal with in the strategic planning phase and in the execution phase. Therefore, the model can be used to get a more balanced distribution of consts and efforts. In addition, the paper reveals the kinds of competences that are at issue, and therefore criteria can be derived to evaluate existing competence profiles. These criteria are useful in the recruitment of communication specialists, as well as in the training and supervision of staff members.


– Although numerous models can be found for depicting and categorizing the environment of organizations, little attention has been given to the way such continuous reflection can be achieved. This paper offers a global and systematic overview of the communication activities required. The model, developed in the paper, can be applied in comparative studies of corporate communication practices and how these relate to performances.
There are no comments yet. You can post the first one!
Post a comment
Please log in to use this service. Login as Wageningen University & Research user or guest user in upper right hand corner of this page.