Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 367133
Title Haalbaarheid commerciële introductie vergeten komkommers: resultaten van een zoektocht naar verspreiding en gebruik van drie komkommertypen uit het co-innovatieproject "Vergeten soorten, nieuwe marktpotenties"
Author(s) Poot, E.H.; Dooijeweert, W. van; Berg, I. van den; Janse, J.; Zeelenberg, A.
Source Bleiswijk : Wageningen UR Glastuinbouw (Nota / Wageningen UR, Glastuinbouw 539) - 38
Department(s) Wageningen UR Greenhouse Horticulture
Centrum voor Genetische Bronnen Nederland
LEI Consument and Behaviour
LEI Consumer & behaviour
Publication type Research report
Publication year 2008
Keyword(s) komkommers - cucumis sativus - rassen (planten) - cultivars - introductie - marketing - biologische landbouw - haalbaarheidsstudies - landbouwplantenteelt - glastuinbouw - glasgroenten - cucumbers - varieties - introduction - organic farming - feasibility studies - crop husbandry - greenhouse horticulture - greenhouse vegetables
Categories Fruit Vegetables / Organic Farming / Marketing Types / Innovation Studies (General) / Economics (General) / Plant Reproduction / Plant Breeding and Genetics (General)
Abstract This project focuses on the integration of Triple P in marketing and personnel policy. The aim of the project is as follows: “How can you effectively use the intrinsic values of sustainable agriculture and corporate social responsibility in the marketing of organic fruit and vegetables?” In the framework of this project, a training programme was set up to introduce employees to Triple P ideas. Furthermore, three consumer surveys were conducted to promote the integration of signals from the market in future marketing and personnel policy
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