Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 367922
Title Co-innovatie Triple P: integratie van marketingstrategie en personeelsbeleid
Author(s) Bartels, J.; Hendriks, R.; Ruyter, P. de; Zeelenberg, A.; Engelsman, V.; Eichelsheim, C.; Skoppek, H.; Schmidt, M.
Source Den Haag : LEI - 93
Department(s) LEI Consument and Behaviour
Environmental Policy
LEI Consumer & behaviour
MGS
Publication type Research report
Publication year 2008
Keyword(s) biologische landbouw - marketing - groenten - fruit - biologische voedingsmiddelen - landbouwplantenteelt - fruitteelt - teelt - maatschappelijk verantwoord ondernemen - organic farming - vegetables - organic foods - crop husbandry - fruit growing - cultivation - corporate social responsibility
Categories Organic Farming / Marketing (General) / Farm Management / Human Nutrition and Health / Marketing Types / Economics (General)
Abstract This project focuses on the integration of Triple P in marketing and personnel policy. The aim of the project is as follows: “How can you effectively use the intrinsic values of sustainable agriculture and corporate social responsibility in the marketing of organic fruit and vegetables?” In the framework of this project, a training programme was set up to introduce employees to Triple P ideas. Furthermore, three consumer surveys were conducted to promote the integration of signals from the market in future marketing and personnel policy
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