Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 368402
Title Long-Term Orientation in Trade
Author(s) Hofstede, G.J.; Jonker, C.M.; Verwaart, D.
Source In: Complexity and Artificial Markets / Schredelseker, Klaus, Hauser, Florian, Berlin, Heidelberg : Springer-Verlag (Lecture Notes in Economics and Mathematical Systems Vol. 614) - ISBN 9783540705536 - p. 107 - 119.
Department(s) Information Technology
LEI Data
Publication type Peer reviewed book chapter
Publication year 2008
Abstract Trust does not work in the same way across cultures. This paper presents an agent model of behavior in trade across Hofstedes cultural dimension of long-term vs. short-term orientation. The situation is based on a gaming simulation, the Trust and Tracing game. The paper investigates the micro-dynamics of trust in a trade relationship, focusing on one dimension of culture only. This is a deliberate simplification that is made in order to highlight the role of this particular dimension of culture. The dimension is relevant for trade between East Asia and the Western world. The paper discusses the cultural dimension of long-tern vs. short-term orientation and specifies decision rules for trading agents, differentiated across the dimension. The paper contributes to bridging the gap between macro level analysis of intercultural trade and micro level knowledge about culturally determined behaviour. To this end the agent model is implemented in a multi-agent simulation. Potential applications of the model are to be found primarily in research into the formation and performance of supply chains and networks, and secondarily in training, education, and advice systems. The implementation of the model has been verified to qualitatively represent the effects expected on the basis of Hofstedes theory.
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