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Record number 37149
Title Perceptual mapping of two-way two-mode frequency data: Probability matrix decomposition and two alternatives.
Author(s) Candel, M.J.J.M.
Source In: Methodologies in product development and market research, Measurements of consumer attitudes - p. 10 - 13.
Department(s) Marketing and Consumer Behaviour
MGS
Publication type Chapter in book aimed at a professional audience
Publication year 1996
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