Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 372399
Title The signal function of thematically (In)congruent ambient scents in a retail environment
Author(s) Schifferstein, H.N.J.; Blok, S.T.
Source Chemical Senses 27 (2002)6. - ISSN 0379-864X - p. 539 - 549.
Department(s) Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2002
Keyword(s) context-dependent memory - odor-evoked memories - implicit memory - cues - identification - experiences - behavior - distinctiveness - performance - congruency
Abstract An odor emitted by an object signals the presence of that object and may draw attention to it. Can odors that are not actually emitted by an object also function as a signal? We investigated whether the degree of thematic congruency between an ambient odor and a magazine affected magazine sales in a retail store. We selected two odors: a grass odor, congruent with soccer, animal/nature and gardening magazines; and a sunflower odor, congruent with personal care and women's magazines. In a field study in three bookstores, the ambient odors did not increase sales for thematically congruent magazines, nor did they decrease sales for incongruent magazines. Several explanations for these unexpected findings are discussed.
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