Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 376759
Title Changing eating habits on the home front: Lost lessons from World War II research
Author(s) Wansink, B.
Source Journal of Public Policy & Marketing 21 (2002)1. - ISSN 0743-9156 - p. 90 - 99.
DOI http://dx.doi.org/10.1509/jppm.21.1.90.17614
Department(s) WU Omgevingswetenschappen Marketing Communicatie
Publication type Refereed Article in a scientific journal
Publication year 2002
Keyword(s) food
Abstract Programs intended to improve nutrition often fall short of expectations. One exception, however, occurred during the rationing years of World War II, when U.S. citizens were encouraged to incorporate protein-rich organ meats into their protein-deficient diets. Unfortunately,, most of tire insights resulting from these efforts remained unpublished or ill limited distribution. For the first time, the author synthesizes selected studies from this era according to how the program restructured social norms, changed perceptions of taste, and helped assimilate variety into the U.S. diet. The author discusses the behaviorally driven implications from these "lost lessons" in the context of the empirical contributions they, made in defining what makes all unfavorable food acceptable.
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