Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 386390
Title Een band met de duurzame klant : de rol van duurzaamheidsinspanningen van bedrijven bij het bereiken van de consument
Author(s) Winter, M.A. de; Zimmermann, K.L.; Danse, M.G.
Source Den Haag : LEI Wageningen UR (Rapport / LEI : Werkveld 3, Consumenten en ketens ) - ISBN 9789086152841 - 80
Department(s) LEI Consument and Behaviour
LEI Consumer & behaviour
LEI MARKT & K - Duurzame Handel en Ketenvorming
Publication type Research report
Publication year 2008
Keyword(s) supermarkten - consumenten - consumentengedrag - duurzaamheid (sustainability) - biologische voedingsmiddelen - marketing van voedingsmiddelen - maatschappelijk verantwoord ondernemen - supermarkets - consumers - consumer behaviour - sustainability - organic foods - food marketing - corporate social responsibility
Categories Marketing Research
Abstract Duurzaamheid is een belangrijk maatschappelijk thema, dat ook in de supermarktbranche van steeds grotere betekenis wordt. Dit rapport presenteert de bevindingen van een literatuurstudie naar de aangrijpingspunten die supermarkten hebben om voor hun duurzaamheidsinspanningen een voorkeurspositie bij de consument te verkrijgen. Sustainability is an important social theme that is taking on increasing significance in many areas, including the supermarket sector. This report presents the findings of a literature study looking at the opportunities available to supermarkets to gain a preferential position in the eyes of consumers for their effortsregarding sustainability.
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