Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 399926
Title Farmers’ reaction upon receiving economic information in controlling somatic cell count
Author(s) Hogeveen, H.; Asseldonk, M.A.P.M. van; Renes, R.J.; Lam, T.J.G.M.
Source In: Proceedings of the 5th IDF Mastitis Conference, Christchurch, New Zealand, 21 - 24 March, 2010. - Wellington, New Zealand : VetLearn - ISBN 9780473165741 - p. 173 - 178.
Event Wellington, New Zealand : VetLearn - ISBN 9780473165741 Mastitis Research into Practice, Christchurch, New Zealand, 2010-03-21/2010-03-24
Department(s) Business Economics
LEI MARKT & K - Risico- en Informatiemanagement
Communication Science
Publication type Contribution in proceedings
Publication year 2010
Abstract Adoption and implementation of efficient somatic cell count (SCC) control practices is an action of behavioral change, which is notoriously difficult to achieve and sustain, even when substantial production and economic gains are to be expected. In the current study, it was tested whether farmers are aware of these potential gains and whether providing farmers additional information on projected economic losses on a regular basis may motivate them to implement enhanced control practices. In-depth interviews revealed that the majority of the dairy farmers perceived cow-specific and herd-specific projected losses, due to elevated SCC levels, as not very relevant to them. Farmers posed that SCC was already monitored regularly at cow-level and provided them adequate information to support decision making. Actions were rationalized in a specific context comprising the intertwined notions of intentions and efficacy believes. Understanding of these notions is essential when advising farmers, being either veterinarians or others providing agricultural extension, to support farmers implementing enhanced management decisions.
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