Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 400088
Title Desire and Seduction: Multiculturalism and festivals
Author(s) Horst, H.M. van der
Source Quotidian : Dutch journal for the study of everyday life 2 (2010). - ISSN 1879-5331
Department(s) Sociology of Consumption and Households
Publication type Refereed Article in a scientific journal
Publication year 2010
Abstract This article addresses the question how ethnic identities are framed at festivals and which role consumption and commoditization play in this process. It looks at three kinds of festivals, multicultural, ethnic and neighbourhood festivals, and is based on observations at several festivals as well as interviews with organizers. The festivals are regarded as spaces of consumption. Not only is food and drink often a central part of such festivals, also the staged performances and the ethnic identities presented at the festivals should be considered consumables. It appears that ethnicity is framed in ways which are very particular, and which are seductive to the visitors of such festivals. Ethnic identities are highlighted with recognizable symbols, and less attractive aspects of culture are not included. Furthermore, through the consumption of ethnicity, visitors can even be said to enable this performance. Thus, the role of visitors and consumers at the festivals cannot be neglected in the performance of ethnicity. However, looking at the performance of ethnic identities through the lens of consumption acknowledges an active role for those who bring their ethnicity to the marketplace. Ethnic identities made tangible in objects and staged performances become objects of desire, but the people who identify with a certain ethnic identity also actively seduce the visitors
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