Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 400414
Title Factors determining a successful socioeconomic introduction of horticulture in foreign countries - Academic Consultancy Training Report
Author(s) Busscher, N.; Dobma, B.J.; Gonbour, M.; González Ximénez de Embún, M.; Heddes, M.; Visser, J. de; Lans, C.J.M. van der
Source Wageningen : Wageningen UR Greenhouse Horticulture - 111
Department(s) WUR GTB Teelt & Bedrijfssystemen
Publication type Research report
Publication year 2010
Abstract Course: Academic Consultancy Training (YMC 60809) Project: Sustainable development of greenhouse horticulture in developing countries (756) Commissioner: Wageningen UR Greenhouse Horticulture Contact person: Ir. C.J.M. van der Lans Coach: Dr. Ir. J.W. Hofstee Expert: Prof. Dr. O. van Kooten A lot of capital is attracted in the initiation of Dutch horticulture businesses abroad. There is however a lack of knowledge about what is known about the critical factors determining success or failure of a horticultural initiative in a foreign country. The goal of this project is to achieve socio-economic sustainability of the greenhouse horticulture in foreign countries. Therefore a model is presented which contains all the necessary factors that an entrepreneur should keep in mind to achieve socio-economic sustainability. In order to get an overview of all the important factors literature was studied and interviews were conducted. This led to a detailed description of all the issues that should be considered when setting-up businesses abroad. Those factors are represented in a ‘dial’ model pointing out what issues an entrepreneur should consider. The model is subdivided in three topics: market, production and trade & logistics. Important factors related to the market are whether there is a market and how to influence the whole production chain. Important factors for the production are the physical place and the employees. A very important factor of the trading is the legalization and the bureaucracy of the country you are producing in.
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