Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 400590
Title From Scientific Speculation to Effective Adaptive Management: A case study of the role of social marketing in promoting novel restoration strategies for degraded dry lands
Author(s) Westley, F.; Holmgren, M.; Scheffer, M.
Source Ecology and Society 15 (2010)3. - ISSN 1708-3087 - p. 6 - 6.
Department(s) Resource Ecology
Aquatic Ecology and Water Quality Management
PE&RC
Publication type Refereed Article in a scientific journal
Publication year 2010
Keyword(s) chilean agrarian transformation - el-nino - tree establishment - conservation - ecosystems - mechanisms - vegetation - ecology - forests - climate
Abstract This article focuses on the role of social marketing, in particular the analysis of the motivations and capabilities of stakeholder groups, in encouraging acceptance of an innovative experimental approach to semiarid shrub land restoration in Chile. Controlled scientific experiments involving herbivory control during El Niño events have proved promising, but have not yet been introduced into ecosystem management approaches. Social marketing, as a lens for focusing on and understanding stakeholders’ motivations, provides a valuable framework in which strategies may be developed for diffusing promising scientific experiments into regional management contexts
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