Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 400783
Title ISAFRUIT's House of Quality (Ws06.4)
Author(s) Lans, I.A. van der
Source In: Proceedings of the 28th International Horticultural Congress, Workshop 06 on Consumer-oriented pre- and postharvest research – A challenging and innovative ISAFRUIT-project experience (Vasco da Gama process), August 22-26, Lisbon, Portugal. - Lisbon, Portugal : ISHS - p. 304 - 304.
Event Lisbon, Portugal : ISHS 28th International Horticultural Congress, 2010-08-22/2010-08-27
Department(s) Marketing and Consumer Behaviour
Publication type Abstract in scientific journal or proceedings
Publication year 2010
Abstract ISAFRUIT’s process for bridging between research disciplines was to discover if the technical research conducted indeed addresses consumer-demand related re- quirements and is as such likely to contribute to increased fruit consumption in Europe. For this purpose, the Quality Function Deployment (QFD) method was applied. This includes the construction of a House of Quality (HoQ), which is a conceptual and graphical tool that presents the positive and negative relationships between technical quality attributes, as studied and influenced by pre- and post- harvest experiments, and consumer-demand related attributes. In this presentation, the methodology will be explained in greater detail. The first experience with this process showed that, even if scientists from different disciplines were keen to be involved, there was a need for a sustained effort to drive such a process. The process is still underway, and specific results will be published later
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