Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 401092
Title Framing and Training to Induce Preference Learning in Choice Experiments
Author(s) Groeneveld, R.A.
Source Marine Resource Economics 25 (2010)2. - ISSN 0738-1360 - p. 233 - 245.
Department(s) Environmental Economics and Natural Resources Group
Publication type Refereed Article in a scientific journal
Publication year 2010
Keyword(s) starting point bias - coherent arbitrariness - valuation - decisions - design - goods
Abstract Starting point bias is a common problem in closed-ended non-market valuation studies. This article analyses two possible methods to reduce starting point bias in choice experiments, namely to induce value learning through completion of a payment ladder and to induce institutional learning by framing the choice experiment in a familiar context. The two methods are applied in a valuation study of sustainable flatfish fisheries in the North Sea. The results of this study suggest that there is considerable public support for policies aimed at reducing damage to the benthic ecosystem, limiting fishing pressure during the plaice spawning period, and restoring spawning stock biomass of plaice and sole. The payment ladder has a strong impact on respondents' sensitivity to the cost variable in the choice experiment. Neither learning method, however, has a statistically significant effect on starting point bias
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