Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 402640
Title The role of consumer acceptance in the food innovation process: young consumer perception of functional food in Italy
Author(s) Giudice, T. Del; Pascucci, S.
Source International Journal on Food System Dynamics 1 (2010)2. - ISSN 1869-6945 - p. 111 - 122.
Department(s) Agricultural Economics and Rural Policy Group
Publication type Refereed Article in a scientific journal
Publication year 2010
Abstract This paper analysed the factors influencing the acceptance of functional foods (FFs) of three distinct groups of young Italian consumers. We implemented an ordered probit model based on data collected in a field survey carried out in southern Italy in 2008. The results showed that different sources of information and knowledge (e.g. the internet, newspapers and universities), judgements and motivations (e.g. taste and health effects credibility) are key elements in the acceptance of FFs. This implies the need to identify highly differentiated communication and marketing strategies for both public agencies and private firms in order to promote FF consumption.
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