Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 402751
Title The Impact of Channel Context and Task on Consumers' Evaluations of Personalized Health Recommendation Systems
Author(s) Wendel, S.; Ronteltap, A.; Dellaert, B.G.C.; Trijp, J.C.M. van
Event Extreme Customization: MCPC 2007 World Conference on Mass Customization and Personalization, Cambridge, MA, USA, 2007-10-07/2007-10-12
Department(s) Marketing and Consumer Behaviour
Publication type Contribution in proceedings
Publication year 2008
Abstract We investigate consumer perspectives on complex, multistage systems designed to provide personalized health recommendations. We conceptualize the underlying benefit trade-offs that consumers make in evaluating such systems as the manifestation of a psychological contract in which consumers contribute their personal information and effort in exchange for a more useful, tailored recommendation by the firm. We show that consumer benefit perceptions are differentially affected by the stages of such a system, and that the channel context in which the use of a personalized health recommendation system originates moderates the impact of consumer benefit perceptions on consumer willingness to use such systems.
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