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Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 402836
Title Governance structure, perception and innovation in credence food transactions: the role of community networks
Author(s) Pascucci, S.
Source In: Proceedings in Food System Dynamics 2010, 08-12 Febr. 2010, Innsbruck-Igls, Austria. - - p. 647 - 660.
Event 4th International European Forum by EAAE, Innsbruck-Igls, Austria, 2010-02-08/2010-02-12
Department(s) Agricultural Economics and Rural Policy Group
Publication type Contribution in proceedings
Publication year 2010
Abstract In this paper we use a combination of behavioral and new institutional economic perspectives to look at the transactions of “sustainable-oriented” foods (e.g. organic food, fair trade, etc.) which often assume the characteristic of credence goods. When credence attributes are involved in the transaction (e.g. safety, fairness, etc.) information asymmetry and uncertainty tend to reduce the likelihood of different parties to enter in the transaction. Because spot markets are unlikely to be used in this type of transactions, typical solutions are the use of hybrids, vertical integration and public monitoring (Vetter and Karantininis, 2002; Ménard and Valceschini, 2005). Moreover both consumers and producers (e.g. farmers) look at these products from a more utilitarian (cold) then a hedonic (hot) perspective. In this paper we address this issue by analyzing the effect of a “new” governance structure (GS) which is emerging in credence food transactions both at local and global level.
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