Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 403460
Title Deliverable 1.2.7: Cross-cultural benefit segmentation of consumers
Author(s) Reinders, M.J.; Onwezen, M.C.; Sijtsema, S.J.; Zimmermann, K.L.; Berg, I. van den; Jasiulewicz, A.; Guardia, M.D.; Guerrero, L.
Source Den Haag : LEI, onderdeel van Wageningen UR - 80
Department(s) LEI Consumer & behaviour
LEI Consument and Behaviour
Economics of Consumers and Households Group
Publication type Research report
Publication year 2010
Keyword(s) fruit - consumentenvoorkeuren - voeding en gezondheid - marketing van voedingsmiddelen - voedselconsumptie - perceptie - levensstijl - reclamecampagne van voedsel - consumer preferences - nutrition and health - food marketing - food consumption - perception - lifestyle - food merchandising
Categories Consumer Studies (General) / Human Nutrition and Health / Marketing (General)
Abstract The present report, deliverable D.1.2.7, gives a final view of the work done in ISAFruit Work Package (WP) 1.2. Average Europe fruit consumption is below the recommended level and moreover the consumption level is still decreasing in Europe. A large survey was carried out in four European countries that consisted of questions regarding the importance consumers attach to food related benefits in general and for specific situations, personal orientations of the consumers, personal characteristics of the consumers, the perception of fruit products, and the fruit consumption behaviour of the consumers. A cross-cultural benefit situation segmentation was conducted. Based on the results of this cross-cultural benefit segmentation two scientific papers are presented.
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