Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 403470
Title Consumer decision-making for animal-friendly products: synthesis and implications
Author(s) Ingenbleek, P.T.M.; Immink, V.M.
Source Animal Welfare 20 (2011)1. - ISSN 0962-7286 - p. 11 - 19.
Department(s) Marketing and Consumer Behaviour
LEI Consument and Behaviour
LEI Consumer & behaviour
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) corporate social-responsibility - livestock production - price elasticity - meat - quality - welfare - associations - responses - policy
Abstract Understanding how consumers’ concerns affect the consumer decision-making process is important for developing a market for animal-friendly products. This paper presents a synthesis of research on the role of animal welfare in consumer decision-making. Drawing on basic models and concepts from consumer behaviour literature, we present the findings along the lines of five phases of the consumer decision-making process: (i) need recognition; (ii) information search; (iii) information evaluation; (iv) purchase decision; and (v) post-purchase evaluation. Consumer decision-making about animal-based food products is routine, situational and sometimes irrational, instead of based on complete information. Consumers associate animal welfare with a higher quality perception and labels and high prices further increase the perception of quality. The findings have implications for stakeholders that aim to develop a market for animal-friendly products, like (coalitions of) governments, animal interest groups, retailers and brand manufacturers.
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