Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 403897
Title Consumentenzorgen over de intensieve veehouderij : bedreiging of kans om tussensegmenten te creëren?
Author(s) Trijp, J.C.M. van; Ingenbleek, P.T.M.
Source In: Over zorgvuldige veehouderij. Veel instrumenten, één concert / Eijsackers, H., Scholten, M., Wageningen : Wageningen UR (Essaybundel 2010 ) - ISBN 9789085858959 - p. 228 - 237.
Department(s) Marketing and Consumer Behaviour
Publication type Chapter in book aimed at a professional audience
Publication year 2010
Keyword(s) houding van consumenten - consumentengedrag - intensieve veehouderij - dierenwelzijn - dierhouderij - vleesproductie - dierlijke productie - consumer attitudes - consumer behaviour - intensive livestock farming - animal welfare - animal husbandry - meat production - animal production
Categories Consumer Behaviour
Abstract De auteurs analyseren de marketing en consumentengedragsinsteek aan de hand van drie vragen: (a) waarom nu, (b) is dit een bedreiging of een kans voor de veehouderij, en (c) hoe kunnen de kansen worden benut? De conclusie is dat consumentenzorgen over intensieve veehouderij volop kansen bieden voor de sector, met name om uit de commoditysfeer te raken.
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