Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 404619
Title What is normal to do? : social norms as determinants of consumer decision making
Author(s) Melnyk, V.
Source University. Promotor(en): Hans van Trijp, co-promotor(en): Erica van Herpen. - S.l. : s.n. - ISBN 9789085858768 - 135
Department(s) Marketing and Consumer Behaviour
Publication type Dissertation, internally prepared
Publication year 2011
Keyword(s) consumentengedrag - besluitvorming - attitudes - houding van consumenten - consumentenvoorkeuren - menselijk gedrag - invloed van generatiegenoten - denken - consumer behaviour - decision making - consumer attitudes - consumer preferences - human behaviour - peer influence - thinking
Categories Consumer Behaviour
Abstract Social norms are major drivers of human behaviour and crucial in consumer decision making. Consumers often take expectations and behaviour of others into consideration when they decide what is appropriate and social norms thus profoundly influence their preferences and behaviour.
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