Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 405307
Title Consumer innovativeness and its correlates. A propositional inventory for future research
Author(s) Bartels, J.; Reinders, M.J.
Source Journal of Business Research 64 (2011)6. - ISSN 0148-2963 - p. 601 - 609.
DOI http://dx.doi.org/10.1016/j.jbusres.2010.05.002
Department(s) LEI Consument and Behaviour
Economics of Consumers and Households Group
LEI Consumer & behaviour
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) optimum stimulation level - word-of-mouth - market orientation - opinion leadership - website loyalty - vicarious innovativeness - style/involvement model - information-technology - company identification - empirical-examination
Abstract This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness.
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