Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 406473
Title Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans
Author(s) Sijtsema, S.J.; Snoek, H.M.
Source Den Haag : LEI, onderdeel Wageningen UR - 65
Department(s) LEI Consument and Behaviour
LEI Consumer & behaviour
Publication type Research report
Publication year 2010
Keyword(s) consumentengedrag - fruit - fruitproducten - voeding en gezondheid - houding van consumenten - balkan - motivatie - consumer behaviour - fruit products - nutrition and health - consumer attitudes - balkans - motivation
Categories Consumer Behaviour / Human Nutrition and Health
Abstract It is unclear whether fruit consumption in Western Balkan countries (WBC) meets recommended levels from a health perspective. A better understanding consumers' perception of health and motives and barriers of fruit is necessary to get insight in the fruit consumption. The aim of WP 5 is therefore to explore, analyze and understand perceptions, motivations and barriers of consumers in WBC towards fruit and fruit products and their nutritional balance. In this WP 5 the focus is on consumption of fruit in everyday life, which means that fresh fruit as well as dried and processed fruit are studied.
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