Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 407247
Title The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products
Author(s) Melnyk, V.; Fischer, A.R.H.; Herpen, E. van; Trijp, J.C.M. van
Event The La Londe Conference in Marketing Communications and Consumer Behavior. International Research Conference in Marketing, La Londe les Maures, France, 2011-05-31/2011-06-03
Department(s) Marketing and Consumer Behaviour
Publication type Contribution in proceedings
Publication year 2011
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