Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 408325
Title The Difficult Balance Between Entertainment and Education: A Qualitative Evaluation of a Dutch Health-Promoting Documentary Series
Author(s) Renes, R.J.; Mutsaers, K.; Woerkum, C. van
Source Health Promotion Practice 13 (2011)2. - ISSN 1524-8399 - p. 259 - 264.
Department(s) Communication Science
Publication type Refereed Article in a scientific journal
Publication year 2011
Abstract The development, content and potential health promoting effect of the Dutch documentary series, Voor dik & dun (“For thick and thin”) were investigated. This series was based on the entertainment–education (EE) strategy and designed to prevent overweight. Qualitative data were collected from three perspectives: those involved in the program development (in-depth interviews), health communication scientists (in-depth interviews), and viewers (focus groups). In addition, viewing figures and website statistics were collected. Results show that finding a proper balance between entertainment and education is difficult for those involved. Voor dik & dun was not very successful in creating this balance and did not reach its priority audience. Findings suggest that, to achieve the desired health-promoting effects, EE programs should focus first extensively on narrative engagement by means of entertainment and later on, when the viewer is engaged, try to educate by means of positive identification with transitional role models
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