Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 409986
Title Evaluatie "Understanding Company-Level marketing strategies for sustainability" (WP-047)
Author(s) Frambach, R.; Ingenbleek, P.T.M.; Fischer, A.; Trijp, J.C.M. van
Source [S.l.] : TransForum - 4
Department(s) Marketing and Consumer Behaviour
Publication type Research report
Publication year 2010
Keyword(s) duurzame ontwikkeling - duurzaamheid (sustainability) - agro-industriële sector - marketing - ondernemerschap - bedrijfskunde - sustainable development - sustainability - agroindustrial sector - entrepreneurship - business administration
Categories Marketing Policy and Strategy / Management studies, Business Administration, Organizational Science (General)
Abstract Dit TransForum project is uitgevoerd binnen het wetenschappelijke programma Mobilisatie van de vraag naar duurzame producten, en richt zich specifiek op de vraag hoe voedselverwerkingsbedrijven gemotiveerd worden duurzaam te ondernemen door de contacten met andere bedrijven in de voedselketen.
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