Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 410366
Title De invloed van geïdealiseerde mediabeelden op het zelfbeeld van jonge meisjes: Het positieve effect van mediabewustzijn.
Author(s) Deen, F.S. van der; Schwinghammer, S.A.; Verkooijen, K.T.
Source Tijdschrift voor Communicatiewetenschap 39 (2011)3. - ISSN 1384-6930 - p. 90 - 106.
Department(s) Health and Society
Communication Science
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) body-image - thin-ideal - sociocultural attitudes - focused anxiety - womens body - models - internalization - validation - impact
Abstract This study examines the influence of idealised (extremely attractive) models appearing in beauty advertisements on the self-image of 10-13 year-old girls and investigates the possible protective role of media awareness. Model attractiveness (idealised vs. normally attractive) and media awareness (induced vs. not induced) were manipulated and self-image and internalisation of the Western beauty ideal were measured. Results show that after exposure to beauty advertisements with idealised models, girls with higher induced media awareness had a slightly more positive self-image than girls in whom media awareness was not induced. Moreover, this positive effect of media awareness was more pronounced within the group of girls who highly internalized the Western beauty ideal. It is concluded that media awareness can protect the self-image of young (vulnerable) girls who are exposed to idealised media images.
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