Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 410791
Title What veterinarians need to know about communication to optimise their role as advisors on udder health in dairy herds
Author(s) Lam, T.J.G.M.; Jansen, J.; Borne, B.H.P. van den; Renes, R.J.; Hogeveen, H.
Source New Zealand Veterinary Journal 59 (2011)1. - ISSN 0048-0169 - p. 8 - 15.
Department(s) LR - Backoffice
Communication Science
Business Economics
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) somatic-cell count - mastitis control - management - farmers - knowledge - attitudes - behavior - program
Abstract The veterinary practitioner is one of the most important advisors for farmers in the field of udder health. He or she has the tools to improve udder health if farmers are motivated to do so. Many farmers think that udder health is important, but this does not always mean that management of mastitis is up to standard. Many veterinarians are of the opinion that they are unable to convince their clients of the possible profits to be gained from investing in management of mastitis. Something is required to bridge this gap. This article, based on data and experiences from The Netherlands, describes the communication issues that can be considered in order to improve the role of the veterinarian as advisor, to achieve better udder health. The outcome is beneficial for both farmers and veterinarians, the former for reasons of economics, welfare and ease of work; the latter because it creates extra, challenging work. It is concluded that the veterinary practitioner is in an ideal situation to advise and motivate farmers to improve udder health but, to do this, the means of communication need to take account of the different learning styles of farmers. The most important aspects of such communication are found to be a pro-active approach, personalisation of messages, providing a realistic frame of reference for the farmer, and use of the farmer's social environment. Importantly, all persons and organisations in a farmer's social environment should articulate the same message.
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