Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 411140
Title A Scenario Analysis on the Implementation of a Farm Animal Welfare Assessment System
Author(s) Ingenbleek, P.T.M.; Blokhuis, H.J.; Butterworth, A.; Keeling, L.J.
Source Animal Welfare 20 (2011)4. - ISSN 0962-7286 - p. 613 - 621.
Department(s) Marketing and Consumer Behaviour
LEI Consumer & behaviour
LEI Consument and Behaviour
LR - Management
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) food policy - attitudes - delphi
Abstract There have been important developments in the measurement of farm animal welfare in recent years. Measuring animal welfare is one thing, implementing a farm animal welfare assessment system another. The implementation of such a system occurs in an environment that is influenced by economic, political, technological and socio-cultural factors which interact with each other. This creates enormous complexity, generates a huge number of different potential ‘futures’, and makes the eventual impact that the system will have on the welfare of farm animals uncertain. This article draws upon strategic management literature to apply scenario analysis as a technique to help understand the variance of the uncertainty associated with the implementation of an animal welfare assessment scheme. Specifically, it develops two extreme scenarios based on a theoretical European-wide implementation: one scenario in which all uncertain factors influence the implementation of the assessment system in a negative way, and one scenario in which all these factors have positive impacts. These scenarios provide insight into the variance of possible futures in which the system may have to function. Although consumers are an important stakeholder group, their role in creating uncertainty for the system may be overestimated; it is apparent that the roles of companies, brands and certification organisations deserve significant attention, as well as any relevant institutional structure. Keywords: animal welfare, certification, farm animal welfare assessment, implementation, policy, scenario analysis
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