Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 411255
Title An empirical assessment of the cross-national measurement validity of graded paired comparisons
Author(s) Beuckelaer, A. de; Kampen, J.K.; Trijp, J.C.M. van
Source Quality and quantity: international journal of methodology 47 (2013)2. - ISSN 0033-5177 - p. 1063 - 1076.
DOI http://dx.doi.org/10.1007/s11135-011-9583-1
Department(s) Environmental Policy
Marketing and Consumer Behaviour
WASS
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) conjoint-analysis - response styles - stated preferences - marketing-research - tests - alternatives - methodology - management - countries - products
Abstract The popular use of graded paired comparisons in empirical studies assessing consumers’ preferences, and the potential effect of cross-national differences in (extreme) response styles on the quality of graded paired comparison data, supply ample reasons for an empirical verification of the cross-national validity of such scales. Using data from a cross-national margarine brand study including fourteen different nations (N = 4,560), we found sufficient statistical evidence for cross-national bias due to existing cross-national differences in extreme responses. However, the low values reported for effect size measures (intra-class correlation coefficient, R2 value) indicated that the impact of the cross-national bias is marginal. The findings from our study provided empirical support for the hypothesis that graded paired comparison data can be meaningfully compared across nations.
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